REGGAE TREE | South Korea
Reggae is a tradition and growing up like a vast tree.
Reggae is a tradition and growing up like a vast tree.
Cosmic Hand that touches a record to express the voice of Jah through reggae
Peace theme was kept in the background while this poster was designed. With the peace sign and figures used in the center, peace and music were emphasized.
I used modular design approach to focus on the global issues that are expressed in Reggae. The design is divided into parts which showcase Reggae music and Jamaican culture along with elements that address problems ranging from poverty and health to climate change by referring to sustainable development goals (SDG). Together, all these parts create holistic pattern which stands for the role of music as a mobilizing force in the international attitude towards solving humankind problems and making sustainable development earn the world’s attention. This pattern also portrays a flag which stripes are going up to the right corner symbolizing growth. I also decided to merge Reggae-related elements with contemporary design to represent this genre as one which has vibrant history and is up to date at the same time. You can decipher parts of the poster into elements like vinyl records, palms, Jamaican flag and a boom box. A slightly different tints of traditional red, green and yellow colors were chosen to add freshness. I wanted to express how the fusion of visual art with the deep sense of Reggae music and the vibe of Jamaican culture can make this world better by informing people about the SDGs.
Double Happiness(囍) is a traditional Chinese festive pattern that expresses the joy of union. It’s like reggae spreading happily in China.
Love will always be king and reggae music was built upon love and bringing people together.
In my design, I have depicted a dreadlocked woman with her hair covering her face, wearing a blue set of headphones, a red shirt with a heart, and gold charms in her hair. Above her head reads ” We’re Jammin!” in green and red, with golden music notes floating. Finally, she has pink lips and a white line across her neck showing the vibrations flowing through her from the music.
This poster is titled as ‘Freedom’ as it depicts the freedom of mind from all the sorrow and distress, by listening to the Reggae music. The birds represent the freedom and are colored as red, yellow, and green which are the colors of the Rasta flag. The poster also depicts the growth of the mind. As Bob Marley quotes “None but ourselves can free our minds.”, the poster depicts a man holding the top part of his head to free his mind from all the negative thoughts.
This is a poster made with love, starring my dog named Twiinky, which was very helpful to be able to transmit on the poster that you can enjoy this musical genre regardless of who you are, because reggae is expressed from the heart to which it opens to listen to it and enjoy it.