The Reggae Music Festival in Jamaica is a world-renowned event. In order to highlight the theme of the music event, the design works take the guitar that represents the elements of music as the main performance object, and replace the adjustment button on the guitar with a gesture of heart. Love of music.
Music makes us feel unified and Reggae reminds us of that, unity through music. Being able to recognize ourselves in each other and recognize our freedom to love, live and feel harmony.
I wanted to design the poster as if we were looking from above, so we cannot see the artist’s face, but we recognize his cap which reflects his culture.
The new design method is also an invitation to see reggae art from another angle, and to try to discover all new secrets in it.
Poster is an abstract geometrical composition that celebrates the energy, positive vibes, cultural variety and african heritage of reggae music. The artistic direction communicates and brings avant-garde/bauhaus’ modernism and reggae together.
Since his first poetry collection in 1972 he has used his words to formulate the struggle of black youth in the United Kingdom, emphasizing social injustice, political injustice and police violence. Linton Kwesi Johnson was a poet He put his lyrics to reggae music to represent black voices. Through his music he became the representative of the black community. He wrote the feelings and outlook of the besieged Brixton people.
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My poster depicts the identity of reggae music filled with love and courage through the symbols of a lion, guitar, heart with colors that represent the energetic and joyful Jamaican community. Through his songs Bob Marley voiced love to others with courage against oppression, greed, discrimination and injustice. This is a message from Jamaica delivered to the world, until now Bob Marley’s songs have inspired the world community.
The World needs more Love, more Peace and more Reggae
We tried to convey to the audience all the power of music, the strength of the spirit of freedom, friendship and equality of reggae culture. Elena Leontyeva, hand-drawn on paper with the image of dancing people. Graphic designer Anna Bortnik made a digital design: a guitar as a symbol of the reggae musical direction framed by a bright substrate. Bob Marley: “I believe that racism, hatred and evil are healed by music.”
This poster is directly inspired by the power of one of my favorite pieces of reggae made by a great reggae artist that I deeply love as a human and singer: Nasio Fontaine. This song symbolizes for me the best way of life to follow for the human being to envisage his life even in the difficult moments it is always necessary to see the positive in everything and especially to think positive to create a positive exchange with the world. As Nasio Fontaine said “Living in the positive cause i know love will conquer evil”. For me it’s not just a message in a song, it’s the truth for humanity. Only reggae has this strength to educate people, to give them advice to be better in their lives and especially in their exchange with others. For me living in the positive is a mental awareness which everyone should be inspired by, it is a way of living, and a way of thanking and respecting life and giving love at all times. The smile on the face of Nasio on my work represent the positive vibes that we love, that we believe in, and that we wanted to share with every people.