Love reggae | China
Double Happiness(囍) is a traditional Chinese festive pattern that expresses the joy of union. It’s like reggae spreading happily in China.
Double Happiness(囍) is a traditional Chinese festive pattern that expresses the joy of union. It’s like reggae spreading happily in China.
The poster idea comes from Bob Marley’s”Stir it up”, a famous reggae song. Reggae music consists predominantly of instrumental remixes of existing recordings , just like stir and mix many materials together. Finally, the poster shows reggae music cozy vibes and makes us feel free at the same time.
While getting to know reggae better I discovered Desmond Dekker’s song called Israelites, I fell in love with the song. Great music doesn’t age. Israel, and Africa, are important to Rastafarians and reggae so I decided to paint this gorgeous bird, a hoopoe, Israel’s national bird. (I didn’t draw the Jamaican’s hummingbird because somebody already did it.) Reggae can make you to fly over the oceans just to enjoy the music the fullest on its birthplace, Jamaica.
This poster is titled as ‘Freedom’ as it depicts the freedom of mind from all the sorrow and distress, by listening to the Reggae music. The birds represent the freedom and are colored as red, yellow, and green which are the colors of the Rasta flag. The poster also depicts the growth of the mind. As Bob Marley quotes “None but ourselves can free our minds.”, the poster depicts a man holding the top part of his head to free his mind from all the negative thoughts.
Love will always be king and reggae music was built upon love and bringing people together.
This heartwarming atmospheric poster is another way I’m exploring the Reggae phenomenon. The backdrop is the beginning of 80s – me sitting in a sunny living room in my birth town Riga, being 3 years old, playing with the swedish cubes, retro music on the background. I’m happy! I love this design, brings me back to that moment.
Reggae is a tradition and growing up like a vast tree.
I used modular design approach to focus on the global issues that are expressed in Reggae. The design is divided into parts which showcase Reggae music and Jamaican culture along with elements that address problems ranging from poverty and health to climate change by referring to sustainable development goals (SDG). Together, all these parts create holistic pattern which stands for the role of music as a mobilizing force in the international attitude towards solving humankind problems and making sustainable development earn the world’s attention. This pattern also portrays a flag which stripes are going up to the right corner symbolizing growth. I also decided to merge Reggae-related elements with contemporary design to represent this genre as one which has vibrant history and is up to date at the same time. You can decipher parts of the poster into elements like vinyl records, palms, Jamaican flag and a boom box. A slightly different tints of traditional red, green and yellow colors were chosen to add freshness. I wanted to express how the fusion of visual art with the deep sense of Reggae music and the vibe of Jamaican culture can make this world better by informing people about the SDGs.
Peace theme was kept in the background while this poster was designed. With the peace sign and figures used in the center, peace and music were emphasized.